top of page

Live Brush Lettering for Caudalíe Press Event

brush lettering at press launch

In February this year, (which feels like almost forever ago now, so much has happened,) I was asked to work for Caudalíe, a lovely French skincare brand, to help with their launch event for their new product range. They had invited London beauty bloggers to the launch and wanted to give the bloggers the chance to have their names hand-scribed in a relaxed brush lettering style on cards with empowering phrases to take home. Each blogger could choose to have their name hand lettered with the following options:

... is super smart

... is super cool

... is a super woman

... is super glam

I used watercolour and gouache paint tones matched with Caudalíe's brand colours, a beautifully dark forest green; a lighter eucalyptus shade; a fresh, vibrant shade of orange and black to tie it all together.

brush lettering at bloggers event

The night went by so quickly, I was having so much fun, chatting to the bloggers and creating little custom pieces of brush lettering cards for them to take home. I also offered each blogger the chance to have a little illustration of their choice on their name cards. They chose motifs like cacti, roses, stars and pineapples wearing cheeky little shades! It was a wonderful event of pampering, exciting, new skincare products; beautiful fresh floral displays; delicious food and drinks and live brush lettering!

33 views0 comments
bottom of page